Dominic Genova, ’75, brings a lifetime of automotive know-how and business acumen to his debut book, “Don’t Be Taken for a Ride.”
After earning his business degree from St. Bonaventure, Genova built one of the most successful independent car dealership operations in the Rochester, New York, area, founded on the very values he learned at Bona’s: compassion, wisdom and integrity.
Now, he’s turning those decades of experience into a clear, honest and often eye-opening guide for car buyers. The book demystifies the buying process and reveals the high-pressure sales tactics many dealerships use to gain the upper hand. With personal stories, practical tips and a no-nonsense “Dealer to English” glossary, Genova arms readers with the tools they need to shop smarter and negotiate with confidence. More than a car-buying manual, it’s a candid look behind the showroom curtain — from someone who’s been on both sides of the desk.
The book, which is co-written with Stephen Miller, opens with the telling first chapter, “The Cheese Balls Were a Bad Omen,” setting the stage for a ride through the highs, lows and unbelievable moments Genova witnessed in the industry.
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